Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone — from individuals and small businesses to government agencies and global brands — to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$15.79 billion in fiscal year 2021. Adobe have three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth, most recently 15% in Q4 2022.

They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets and they invest circa ~$160mill in media in EMEA alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

ABOUT ADOBE.PUB

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.

OPPORTUNITY

We are looking for a Analytics Director

This is an opportunity to work with one of the world's finest global technology firms in a freshly formed team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team in London and India. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

• Providing Adobe.pub teams with automated dashboards to eliminate the need for any manual Excel reporting freeing up their time to focus on higher-value tasks
• Training and documentation so all end users are comfortable using the platform and are kept up-to-date on any new features
• Day-to-day support for members of the Adobe.pub analyst team who are based in both the UK and India
• Lead conversations with Adobe regional and global COE teams on existing and new dashboarding requirements for upper funnel media
• Ensure data for lower funnel media is provisioned, accurate and compliant to be sent to Adobe internal systems on a daily and weekly basis
• Responsible for building data and analytics strategies, measurement frameworks, analytics models & setting measurement KPIs for campaigns and business goals.
• Oversee with analytics teeamm project plans and roadmaps for any dashboard builds, have oversight of the development and internal sign-off of the dashboards before they’re rolled out to end users.
• Develop, implement and manage consistent taxonomy and naming convention within key platforms such as Campaign Framework, DMP and Activation platforms
• First point of contact for media teams in case of emergency and escalation when related to data governance
• Integrate data components into a fully functional dashboard environment within chosen technical solution
• Develop new reporting requirements and analysis, building on the depth of central data available
• Ensure high utilisation of automated dashboards with regional Adobe clients
• Real team-player, with strong collaboration and ability to manage upwards and downwards, both internally and with clients.
• Responsible for management of the analytics team in London and India.
• Responsible for setting the annual Data and analytics roadmap and deliverables
• Able to provide trainings to other internal stakeholders

• Advanced technical knowledge in PowerBI
  • aggregation tables/user-defined aggregations
  • incremental refresh
  • row level security
  • embedding
  • DAX
  • datamodel design
  • data extraction
  • power query
  • performance tuning
  • dataflow and data mart

• Experience of using PowerBI to build dashboards and a clear understanding of the development project life cycle, from gathering requirements to the roll out to end users
• Minimum 7 years of experience of paid digital reporting within a media agency or client-side
• Minimum 3 years minimum managing a reporting team responsible for reporting across programmatic, search and social platforms and across multiple markets
• Possesses a charismatic, engaging personality and can successfully interact with senior/executive level client contacts.
• Be comfortable delivering work to a senior audience and be a self-motivated operator.
• Experience with delivering complex technical content to large groups, in a coherent, accessible and inspiring way.
• Has the ability to grow client relationships through new strategies and innovative ideas
• Tools and methodologies (ETL, Data Management, Agile, Kanban, Data visualisation principles)
• Understanding of media industry, agency background, marketing
• Broad knowledge of a range of dashboard development and delivery life cycles, agile, iterative, waterfall with basic knowledge of one or more.
• Knowledge of relevant Data visualisation applications, JavaScript or Python, data structuring and manipulation.

ADOBE COMPANY VALUES

Genuine
Sincere, trustworthy, and reliable

Innovative
Highly creative and always striving to connect new ideas with business realities.

Exceptional
Committed to creating exceptional experiences that delight their employees and customers.

InvolVed
Inclusive, open and actively engaged with customers, partners, employees and the communities they serve.

OUR COMMITMENT TO DIVERSITY & INCLUSION

We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.