Overview:
This is a Remote Opportunity in the UK
Cradlepoint – a part of Ericsson – was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision to Connect Beyond the limits of wired networks. We help customers — big and small, across industries and around the world — utilize LTE and 5G cellular technology to connect people, places, and things, anywhere. We’re at the forefront of the Wireless WAN and 5G — the next big waves in networking — and we remain as hungry and humble as the day we started. If you’re hungry to be part of something big, come join us.
Responsibilities:
How Will You Contribute to the Company?
The Business Development Representative role plays a key part in the regional sales development and lead generation objective. The role reports to the Regional VP and working closely with the Regional Sales and Alliance Director teams. This individual has overall responsibility for attaining BDR goals for meetings set and pipeline development and lead generation goals in Europe and select markets ROW. The primary focus is Business Development and lead generation duties.
What Will You Do?
- Target and drive individual BDR activity for regional sales and alliance teams for target companies and markets
- Handle both inbound and outbound lead management process from qualification to to establishing Sales Accepted leads (SAL)
- Use CRM and marketing automation tools platforms and campaign execution tools to drive BDR campaigns
- Drive and report on individual lead generation & lead nurturing programs using the various CRM tools available
- Exceed BDR KPI’s for 1) booking number of meetings per month 2) grow the size of prospecting pipeline
- Track, report, and analyze lead generation Metrics, KPIs and performance, and make recommendations for further improvement
- Manage targeted campaigns, projects, timelines, and all deliverables including content and outreach sequences
Qualifications:
Minimum Qualifications:
- Bachelor’s degree in Communications, Marketing, or another related field
- Two to three (2-3) years experience, in SDR and BDR Roles with demonstrable experience in lead generation and pipeline development for B2B companies, with a heavy emphasis on digital marketing programs
- Worked with and supported Regional Sales and Alliance Teams with business development and pipeline development activity
- Experience in CRM tools such as Salesforce, HubSpot, LinkedIn Navigator, Lusha, Outreach.io, Demand Base and/Google Adwords etc.
- Experience using landing page tools like Leadfeader, and building outreach campaigns targeting website visitors
- Demonstrated success in leveraging and running social media targeted Campaigns within the scope of the BDR function
- BANT or similar method of profiling lead status and reporting
- Good communication skills (verbal and written) with high-quality of work and attention to detail
- Team player who is self directed and ambitious and has a “no job is too big or too small" mentality”
Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don’t meet 100% of all listed requirements? We don’t want you to hold back! If you don’t check every single box above but still feel like you could successfully do the work, we encourage you to apply! We’d love to connect and see how you could add to our team.
Why Cradlepoint?
At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation. Our culture is based on a set of shared values designed to unite and enable our community to thrive.
At Cradlepoint, we are
hungry & humble
. Our values drive everything we do.
- Respect: we seek to understand, value all perspectives and celebrate our differences.
- Integrity: we take ownership and accountability and do the right thing - even when it’s hard.
- Perseverance: we accept and embrace change and have a passion to win.
- Professionalism: we build trust by delivering on our promises and working collaboratively to hold each other accountable.
Our focus areas define how we work:
- Cooperation & Collaboration: we are one team.
- Courageous, Fact-based Decisions: be a curious learner and ask questions.
- Execute with Speed: empower employees and guide.
- Speak-up environment: dare to disagree.
- Empathy & Humanness: care for each other and support work life balance.
We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.
Compensation and Benefits at Cradlepoint
At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.
Your Pay:
Cradlepoint offers a competitive salary with a focus on a global market. For many roles, the compensation package includes annual and incremental incentive plans; certain eligibility and pro-ration rules apply. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate’s combination of job-related knowledge, qualifications, skills, education, training, and experience.
Your Health:
Cradlepoint offers excellent, competitive employee benefits. Our global team members are eligible to participate in customary health and other benefit plans and programs based on location.
Your Financial Security:
Where available, Cradlepoint offers an employee retirement plan.
Your Time:
Your work-life balance is important to us. Where locally applicable, Cradlepoint provides generous paid time off, including: Flexible Time Off (FTO), four paid quarterly well-being days, and a Global Holiday schedule. Certain pro-ration rules apply to some time off benefits.
Additional Benefits:
Cradlepoint offers other company-paid benefits such as a comprehensive International Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, dedicated quarterly Well-being days and No Internal Meeting Fridays, and paid volunteer time off.
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Cradlepoint’s Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees’ differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We’re proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.