Product Marketing Manager Job at Henderson Scott, London

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Job Description

Product Marketing Manager

HENDERSON SCOTT'S SOFTWARE VENDOR PRACTICE HAVE BEEN ENGAGED BY A SERIES B ML OPS VENDOR WHO'S SOLUTION IS A ML PLATFORM USED BY FORTUNE 500 COMPANIES TO OPTIMISE MACHINE LEARNING MODELS. OUR CLIENT HAS RAISED OVER $40M IN VC FUNDING SINCE LUNCH AND ARE REGARDED AS A FUTURE UNICORN WITHIN THE SPACE.

Due to growth they are now looking to hire a Product Marketing Manager to join their expanding marketing team. This individual will be responsible for developing and executing product go-to-market strategies, adoption, and content to drive customer acquisition and retention.

KEY RESPONSIBILITIES

Develop and execute go-to-market strategies for the product, ensuring product positioning, messaging resonate with target customers.
Conduct market research and competitive analysis to identify trends, opportunities, and threats, and use insights to optimize the customer journey.
Create engaging, high-impact content (e.g., blog posts, whitepapers, case studies, videos, webinars) and sales enablement materials (e.g., pitch decks, product datasheets, FAQs, battle cards) that showcases the unique value of the product
Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to develop and launch integrated marketing campaigns that drive product adoption, customer engagement, and revenue growth.
Manage the product marketing resources effectively, and track results to optimize ROI.
Act as a product evangelist, representing the business at forums, communities and webinars.
Continuously measure and report on the effectiveness of product marketing initiatives, providing data-driven insights to inform future strategies and tactics.

REQUIREMENTS

  • Bachelor's degree in Marketing, Business Administration, or equivalent experience.
  • 3+ years of experience in product marketing, preferably within the technology or analytics sector.
  • Proven track record of successfully launching and promoting B2B products or services.
  • Strong understanding of AI, machine learning, and analytics solutions.
  • Excellent communication skills and ability to create compelling content.
  • Collaborative mindset and strong relationship-building skills.
  • Results-driven, analytical approach to decision-making and marketing optimization.

Self-starter with strong project management skills and the ability to prioritize and manage multiple projects simultaneously.

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