JOB DESCRIPTION

JOB TITLE: B2B Sales Executive
DEPARTMENT: Food & Beverage (F&B)
REPORTS TO: B2B Sales Manager
LOCATION: Molineux Stadium
HOURS: 37.5 hours
DATE: May 2023

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the

country’s most successful sides in the fifties and sixties. During a two decade spell the Black

Country’s most decorated side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and Wolves are back among football’s European elite, but this time we will
compete as a sports and entertainment business across multiple brand verticals. As a challenger
club, Wolves dare to be different, which is why creating world class propositions in esports, fashion
and music are all part of our ambitious plans.

At Wolves, we don’t simply look to the future, we seize it.

We take seriously our commitment to the safeguarding of children and adults at risk and to

ensuring that Wolves is free from discrimination and harassment.

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Job purpose

To work as part of the B2B sales team, maintain and develop a customer base within a multichannel
sales environment to achieve the overarching objectives and KPI’s of the F&B department. Ensuring
appropriate account management of our hospitality customers.
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Key responsibilities

• Sell match-day hospitality packages and non-matchday events

• To build relationships with existing customers and increase revenue where possible

• Focus on acquisition, conversion and customer spend within a multichannel sales

environment

• Optimising revenues with excellent account management capabilities whilst engaging directly

with customers on match days

• Seek high levels of customer retention with efforts made to reintroduce lapsed customers

• Understanding of the various products and services available with the ability to confidently

present and improve conversion

• Always negotiate with overarching KPI’s and objectives in mind

• Understanding the sales system and CRM, using the systems and data available to optimise

revenues

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General responsibilities

• Compliance with Club policies

• Compliance with the Club’s health and safety procedures

• Compliance with the Club’s safeguarding policies

• To promote the Club’s values

• To work consistently to embed equality & diversity into the Club

• To undertake such other duties as may be reasonably expected

• To maintain professional conduct at all times

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Key relationships

B2B Sales Manager – Reporting directly to achieve the overarching objectives of the sales team, in
line with those of the F&B department as a whole

Fellow Sales Executive – Working efficiently to ensure crossover is limited and support where
possible

Sales Co-ordinator and Admin – Working closely to ensure a seamless customer experience from sale
to fulfilment

Catering Partner (Levy UK) – Ensuring customer matchday experience is optimised, escalating issues
where needed

Developing relationships with Commercial customers to present the Club in a professional,
structured manner in order to support commercial growth.

External Customers – Maintaining excellent levels of account management whilst optimising sales
with each customer

eCommerce Trading Executive – Working closely to grow traffic, conversion rate and spend levels
across the digital sales platform

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Structure

Person Specification

Job Title: B2B Sales Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc

Essential

• Knowledge of hospitality products and services

• Knowledge of B2B networks
  

Desirable

• Knowledge of food and beverage in the sports / football sector

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc

Essential

• Strong written, verbal, and interpersonal communication skills

• Negotiation skills

• Commitment to customer service and detail

• Competent in Microsoft Office suite

• Conflict resolution with customers

• Understanding of CRM in order to inform decision making and optimise sales

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc

Essential

• Competent and personable with good time management skills

• Ability to remain calm under pressure and work as part of a team

• Resilience and the ability to cope with rejection

• Discreet and confidential

• Promote, adhere to and implement the Club’s Equality Policy and to work consistently to embed

equality and diversity within the Club

• Role model of the club’s values

Experience: proven record of experience in a particular field, profession or specialism.

Essential

• Proven business to business sales experience with a track record in delivering results

• Proven experience in a sales-focused role

• Experience in customer service and account management
  

Desirable

• Experience of working within a professional football club

Qualifications: the level of educational, professional and/or occupational training required

Essential

• English & Maths GCSE C Qualification or equivalent
  

Desirable

• Higher education qualifications